With name brands like Shakespeare, Pflueger, Daiwa, Yellowstone, Shimano, Okuma, Quantum, Eagle Claw and Lamiglass, we're sure to have the rod that is just right for your needs.  Whether you're looking for a light action fly rod, or a heavy action sturgeon pole, we've got what you need.

Cent-Wise carries an extensive line of fly fishing equipment and supplies.  In addition to our rods and reels, we carry over 8,000 flies in stock, a full selection of lines, tapered leaders, strike indicators, bug floatants, NoKnot connectors, waders, boots, hats, vests, gloves, pontoon boats, float tubes and a full array of fly tying equipment and supplies. 

Cent-Wise has an array of quality spinning reels that will meet the needs of any fishing excursion and any budget.  Whether you're a beginner looking to have some fun or a serious fisherman looking for top quality equipment, we have it, with name brands like Okuma, Shimano, Diawa, Pflueger and River's Edge.

Cent-Wise carries an impressive array of baitcasting equipment, featuring tournament grade reels by Diawa, Okuma, Shimano, Penn, Flueger and River's Edge.  We even have the new Team Diawa Viento with the "Twitchin Bar" that allows you to jig your bait and retrieve the slack smoothly and automatically with one hand. 

Cent-Wise carries over 70 fishing lines, in packages or in bulk. We can even spool your new line onto your reel for you while you wait. Our line-up features P-Line, Maxima, Power Pro, Ande, Shakespeare and Tuffline in various weights and materials.  We carry flourocarbon as well as monofilament and braided lines.

Our bait center features live worms, herring, salmon roe, squid, sand shrimp, crawdad tails, white corn, and catfish bait.  Our synthetic baits include Strike Bait, Zeke's Bait, Nitro Bait, Crave Bait, marshmallows and a wide variety of scents and flavorings.

Cent-Wise carries a huge selection of lures and trolling flashers.  Too numerous to name, we have the most popular lures and flashers as well as some hard to find ones.  With over 200 square feet of product on display, we're sure to have what you're looking for.

With everything from float tubes, pontoon boats, vests, hats, waders, gloves, creels, nets, instructional books and videos....you name it...we probably have it. Take a look at our extensive collection of fishing accessories and you're sure to find what you need.